At Kiddo™ we love coffee, and for this visual system we set out a strong and compact language from the start; articulating a flexible system that reflects industrial solidity, commercial openness, and cultural heritage. A brand that not only operates in the coffee market, but also projects origin, diversity, and permanence through its own language. We designed an imagotype whose weight relies on a sans serif typeface with mid-to-high geometric contrasts, accompanied by an isotype that opens up the reading to multiple meanings: coffee, origin, vital spark, cultural energy. The colors chosen were gifted by the earth. Deep greens, dark browns, and beiges ground the identity in the organic and the agricultural, while the vibrant orange and yellow break in as a disruptive note that energizes the narrative. This chromatic friction adds contemporaneity and an urban spirit, pulling it away from the merely traditional and aligning it with a cosmopolitan coffee. In some extensions, blues appear, introducing freshness and sharper contrasts, preventing the whole system from being confined to warmth.

The system works with variations that range from institutional to ornamental: secondary versions of the logo suite, frames and emblems that evoke stamps, labels, or travel insignias.

For this, the brand speaks to us using secondary typefaces, adding warmth without breaking consistency. That same resource, tied to postal aesthetics, becomes a metaphor of origin and cultural impact: coffee as a product that travels, connecting origins and destinations.

Coffee Sources focuses on large-scale, industrial trade of green coffee, targeting established companies as well as new entrepreneurs looking to enter the world of specialty coffee and exotic origins. However, the brand also expands its commercial presence in supermarkets, specialty shops, and fairs with a specific line of roasted coffees — Lekempti and Harrari varieties.

The visual narrative had to respond to a brand that is technical and commercial, but also close to the end consumer in certain lines. That is why a graphic language was built, combining a robust typographic system with versatile applications for packaging, signage, corporate materials, and display. Within this system, typography plays a crucial role. The main typeface used —TRUJILLO BT, developed by Colombian foundry Bastarda Type— brings personality to the imagotype and to the main titles. Its morphology, with firm contrasts and solid proportions, fits the idea of strength, clarity, and origin, functioning as a graphic anchor that consolidates the brand’s character without falling into the generic.

Beyond coffee, Coffee Sources also trades exotic spices from Ethiopia. For this line, we developed a differentiated graphic universe under the name Ethiopia Roots & Spice — Authentic Spice Heritage. The packaging, designed within the same brand system, conveys exotic refinement and a sense of heritage, evoking the sensory and cultural richness that accompanies these singular spices.